enquiries@loafcreative.com


LOAF CREATIVE

SKELMERSDALE STUDIO
1A MAPLE COURT
MAPLE VIEW
SKELMERSDALE
LANCASHIRE WN8 9TW
+44 (0)1695 455 980

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Happy Australia Day!

January 26th, 2012

Today is Australia Day, anniversary of the day that the Brits first arrived on Australian shores back in 1788. Our resident Aussie Krystal has been educating us about the ways of our southern hemisphere counterparts. So we have rustled up some facts you might not know about the achievements of those in the land down under, in the hope that we can spread a little Australian cheer to warm up your January.

“The black box flight recorder, the Utility vehicle (or Ute, in Australian parlances), differential gears (or diff, as used in all cars), pre-paid postage and the first feature-length film all came out of Australia.”

“Medically, Australians have contributed to the world… the bionic ear, the development of penicillin into a usable drug (as opposed to its accidental discovery, of course), the electronic pacemaker, and my favourite, the cure to 80% of all stomach ulcers by using anti-biotics by discovering the bacteria that cause them.”

“Australian Tom Keneally – author of Schindler’s Ark which, when put to film by Stephen Spielberg, became Schindler’s List.”

“We don’t just relax at the beach and take days off. Australian’s ranked third in a list of average hours worked each year amongst OECD countries behind New Zealand (1) and the US (2). The average working week is 38 hours.”

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Dana Tanamachi

January 23rd, 2012

We’ve just finished painting our new chalk wall in the studio. It’s going to look great with some crazy brainstorming on it, but after discovering some nice typography by New York based Dana Tanamachi, we’re definitely going to make merry with the white chalk and do our own Loaf mural. Watch out Dana.
www.danatanamachi.com

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The power of fruit!

January 10th, 2012

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Merry Christmas

December 23rd, 2011

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Interactive Print Advertising

December 14th, 2011

Finding different methods of successfully bringing print advertising together with digital media has always been a challenge. One solution created for the Jewellery brand Murat Paris was to use QR code technology  to create an interactive print-based advertisement. Users simply put their iPhone over the placeholder in the advert and the advert comes to life, allowing the user to browse the Jewellery collection. Furthermore, the advertisement informs the user of detailed product information and store locations.

Here’s some other examples:

This type to advertising adds another layer to the user experience. Really, the possibilities of expanding traditional print media into the digital realm are endless, watch this space!

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Google Maps go indoors

December 14th, 2011

We’ve all sat there for endless hours exploring our earth via Google Maps, both to plan road trips and search for local ammenities, but how about exploring inside buildings?  The launch of Google Maps 6.0 has allowed us to utilise the technology as both a route planner and a GPS. Anyone can submit building maps so hopefully one day soon you will be able to navigate around your local Ikea store.